Your practice. Your clients. A nervous-system-aware platform.

NORM Coach gives relational coaches, marriage educators, breakup-recovery specialists, and pastoral counselors the engine, the content, and the client experience — without the tech stack. You keep your brand. We power the backend.

Built for coaches, not another SaaS

If you've been duct-taping together Kajabi, Calendly, Zoom, Stripe, and a ghost-written weekly email — you already know why nothing on the market fits a relational practice. NORM Coach is the first platform that assumes your clients are in nervous-system dysregulation, that your content is prescribed not scheduled, and that your outcomes matter more than your funnel.

Your Brand, Your Domain

Custom domain, custom colors, custom logo. Clients see your brand, not ours. Point norm-coach.com at your practice or use your own URL.

Clinical-Grade Assessment (NRSI)

A 21-domain, 14-index relational inventory built in practice. Your clients get paired-profile reports and archetype matching — not a personality quiz.

Protocol Library

90+ skills labs, 110+ behavioral contracts, 663 lessons across 11 canonical tracks. Prescribe by presentation, not by week number.

Session Booking + Video

Calendar, bookings, Daily.co video rooms, reminders — all built in. No Calendly, no Zoom account, no 3 disconnected SaaS bills.

Stripe Connect Payouts

Sell subscriptions, products, and packages in your own Stripe account. We take a transparent platform fee (10–25% depending on tier). No monthly platform fees.

Client Engagement Engine

Automated daily prompts, weekly check-ins, behavioral-contract tracking, and an engine log that shows you what each client is doing between sessions.

CareOS EHR Integration

Clinical-grade session notes, CPT coding, and client history — for coaches who hold clinical licenses alongside their coaching practice.

Community + Messaging

Discussion spaces, DMs, and group sessions inside your client experience. Not Facebook Groups. Not Slack. Inside your practice.

Who this is for

Relational coaches serving couples and individuals in breakup, reconnection, or rebuilding. Marriage educators teaching cohort-based curricula. Pastoral counselors working at the intersection of faith and family systems. LMFTs and LCSWs running hybrid clinical-plus-coaching practices. Recovery specialists for sex, love, and intimacy. Anyone whose work is relational, nervous-system-aware, and protocol-driven.

Tier 1 — Starter

Up to 25 clients. Core assessment, protocol library, booking, messaging. 25% platform fee on transactions.

Tier 2 — Practice

Up to 100 clients. Adds custom domain, engine automations, outcomes dashboard. 15% platform fee.

Tier 3 — Authority

Unlimited clients. Adds cohort products, group sessions, AI-generated outreach, your own sub-brand. 10% platform fee.

30-minute call with Joe Follette Jr., M.Div., LMFT. No demo reel — a real conversation about your clients, your current stack, and whether we're the right fit.