Find the signal.
What people already come to you for.
A LIVE ONLINE MASTERCLASS
Your expertise.
Your event.
Your first
$1,000.
Turn what people already come to you for into a paid event
— and the start of a business or ministry that grows.
$49 registrationLive online
Joe Follette, Jr., LMFTFounder & CEO, NeuroSpire Labs
$1,000 is a revenue goal, not a guaranteed result.
IS THIS FOR YOU?
Watch 2 minutes.
WHY AN EVENT
Trust first.
Then an invitation.
One evening where the people you want to serve experience what you do. They leave with something useful — and the ones who want more have a clear next step with you.
- The right people in the room. People who chose to come.
- They see your work, not a pitch. Your gift, experienced first-hand.
- A natural next step. Your offer, for those who are ready.
THE PATTERN ADVANTAGE
Change the pattern that keeps you stuck.
Build the pattern that keeps your rooms full.
Grow in a network that supports each other.
- The pattern that keeps you stuck. “I’m not ready. Who would pay me? I’ll fix the website first.” We name the loop and the belief under it, and trade it for one step you take this week. Under the stuck belief is the design God intended.
- The pattern that fills your rooms. Your gift, an event, a clear next step, a referral, then the next event. Each event helps fill the next one.
- Relationships, not reach. You plan where every seat comes from: your own invitations, ambassadors, fellow coaches, and the groups your first buyers belong to.
- The pattern that holds us together. We’re building a network that supports each other’s success. Coaches refer and support each other, in circles that report weekly and encourage each other. Come join us.
The pattern becomes a rhythm: Connect. Collaborate. Commerce.
ON THE NIGHT, WITH JOE
What you'll do.
Choose who you'll serve.
And what you'll offer them.
Design your event.
The result it delivers, your ticket price and the seats you need.
Fill your room.
Plan where every seat comes from, and leave with your first invitations ready to send.
What you get
- The live 90-minute challenge with Joe
- 14 days of NORM Coach, from the moment you register. Your Mission Command Center: the workbook step by step, AI help when you're stuck, your own to-do list, and time on your calendar to do the work.
- Rewards for inviting others — filling a room is the skill you're practicing.
- Your $49 counts toward Founding Enterprise if you join.
Who it's for
- Coaches, counselors, consultants and practitioners
- Solo business owners and side-business builders
- Speakers, authors, trainers and teachers
- Pastors and ministry leaders who want to grow their ministry, or branch out
- Retirees who want to take their skills and work for themselves
- Anyone people already come to for help who is ready to charge for it
Who it's not for
Anyone looking for a guaranteed income ($1,000 is a goal, not a promise), anyone who wants results without hosting or inviting, or anyone who only wants to watch.
Meet Joe
For 40 years, I’ve helped people get unstuck and take the next step toward what matters to them. I started as a pastor, became a licensed marriage and family therapist, and founded Lifestyle Therapy & Coaching. Today, I also coach business owners and build technology that helps people turn their ideas into reality.
For years, people kept telling me, “Joe, you should be doing something with computers.” They saw something in me that I hadn’t fully recognized in myself. Eventually, I listened. Today, I’ve built 20 applications and founded my own technology company, NeuroSpire Labs, Inc.
That was my Signal. What’s yours?
Sometimes other people see gifts and possibilities in us that we haven’t yet recognized. I’ve spent my career helping people discover those possibilities, get clear about what they want, and take the steps to make it happen. I start by listening, then help you develop a plan, put it into action, and stay encouraged along the way.
In The First $1,000 Event Challenge, we’ll put that same approach to work. I’ll help you recognize what you have to offer, identify the people who need it, and turn it into a paid event that tests whether people are willing to buy.
Events you could host
- Workshops
- Masterclasses
- Couples date nights
- Singles mixers
- Book talks & discussion circles
- Q&A nights
- Game nights
- Tiny desk concerts
- Wine tastings
- Entertainment & social nights
- Retreats & intensives
Online or in person.
Make your next move.
The First $1,000 Event Challenge
Registration$49
One live evening online pick your date after a few quick questions
Prefer one-on-one coaching? Book a 1:1 with Joe ($99). It doesn’t include a seat at the challenge.